We are solving one of digital advertising’s biggest problems:
Knowing what you are selling or buying
is the most fundamental part
of any transaction.
Solving for this at scale and around the world
is what we do.
What we do
Analyze Digital Advertising Environments
Digital advertising environments - display, mobile, video - are
increasingly complex and require fundamentally new approaches to
handling that complexity.
Our approach to solving for this complexity is to
bring a level of control to our customers to help them best
manage their programmatic advertising
As an advertiser, the ad
environments must meet your specific requirements, anywhere you buy
in the world. We support 15 languages covering Asia, Latin
America, Europe, and Russia.
As a publisher, the ad
environment your audiences visit everyday is a key component to
defining the value of your inventory. Look across everything you
own and push that data into your direct sales efforts or your
programmatic transaction stack.
Efficient markets operate best when both buyer and seller have
complete control and transparency over what is being bought and
sold. Proximic’s mission is to create that environment, at scale,
and without adding excessive costs to the ecosystem.
You deserve to see the data actually being produced for your
In a world where speed is of the essence, you don’t have days or
weeks to implement a solution. You can be live with our data within
One size does not fit all. Each customer has very specific needs
on what they want to target and what they want to avoid and for
sellers, how do they classify their unique content.
Big data in... best analytics out
There's lots of talk about BIG DATA. Processing big data is
just another normal day at Proximic. We deliver the best
analytics to our customers that enables them to drive their campaign
performance, page level and domain level analysis, audience analysis and
We believe that bringing transparency to the online
advertising ecosystem through actionable data will increase precision
and confidence of ad placement in today's vast accessible inventory.
Proximic builds on that foundation - everything we do empowers the media
trading industry to make informed and more effective decisions in
Our goal is to advance the world of advertising by providing our
partners with unique, world-class solutions that deliver the best data
about online content.
We offer one-of-a-kind solutions for both sell side and buy side
Having data is one thing. You need to be able to access
it, make decisions and customize your targeting criteria in
seconds, not hours or days. If your DSP does not have this on
board, ask them for it or change DSPs.
You have owned and operated sites and you have an extended
network but you have no way of classifying all of that inventory.
We can classify all of it to improve packaging for your Direct
Sales teams and support your Programmatic Sales.
Audience + Context matters. Your users’ content interest
is the missing link to understanding the drivers of performance and
finding upper funnel signal. Put context back into your audience
analysis with Proximic’s Audience Interest Data Solution.
The Proximic team includes a group of seasoned experts in online
advertising, digital media, branding, and contextual and search
technologies who are passionate about delivering some of the most
innovative and advanced media trading solutions the advertising industry
has seen. The team shares a strategic vision of the opportunities and with
the combination of extensive business expertise and strong technical
acumen, lead a team of talented employees in the development of innovative
products and solutions for the online advertising community.
Rodney Mayers CEO
Tom DiGrazia CTO
Louis Monier CTA
Lucy Dathan CFO
Vivek Arora Engineering
Jodie Kahn Client Services
Len DiCosola Publisher Solutions
Felix Hansen Product & Integration
Paul Armstrong Technical Operations
Sabine Flock Client Operations & Administration
Proximic is a privately funded company based in Menlo Park, California
and offices in New York, Munich, and Tokyo. The company is privately held
and backed by investors such as Wellington Partners, which ranks among the
most successful pan-European venture capital firms.