About us - Press
Proximic, a Palo Alto-based data analysis company, has pioneered a fundamentally different approach to analyzing pages that is getting noticed by global brands looking for something adaptable to their needs.
Publishers eliminate channel conflict in programmatic channels; buyers get page-level data on blind inventory to improve brand relevance
It's a Step in the Right Direction, but Imprecise and Potentially Costly
Proximic to help Xaxis improve its audience profiles in US and EU, APAC being added in early 2013.
"Proximic is consistent and scalable." Mark Grether, Global COO of Xaxis
The rise of audience buying has significantly changed the way media is bought and sold. Part of the value for buyers is the promise of greater efficiency and control over ad spend. But those controls can prove illusory, says Philipp Pieper.
Proximic, an innovator of pre-bid page-level analysis and audience interest data solutions officially announced today the release of version 2.0 of its Agents Application.
Proximic, an innovator of real time page-level analysis and audience interest data solutions announced today that Jodie Kahn has joined the company as Vice President of Client Services.
Multi-layered brand security is now built into every buy on the company's real-time media buying platform for video advertising. BrandSafe includes manual site-screening, real-time page-screening and real-time video player screening.
AppNexus, a key Microsoft partner and operator of the largest real-time bidding marketplace, has launched a platform for media buyers to access "apps" from a menu of ad tech vendors.
TechCrunch Disrupt: San Francisco 2011 winner Qwiki has a hot iPad app (250,000 downloads in 11 days) and plenty of cash. But one thing they no longer have is cofounder Louis Monier. He's left the company, he tells me, to join Proximic as Chief Scientist.
Former Qwiki CTO and AltaVista Founder Joins Proximic To Drive Research and Product Development Initiatives [read more]
Proximic recently named Rodney Mayers as their Senior Vice President, Business Development. Previously Mayers was the COO of Adify. In the press release Mayers said, "Proximic has developed some of the most compelling technology I have seen in the online advertising space in a very long time." We asked Mayers a few questions about his new role, Proximic's offering and digital advertising.
If site and audience data are key tools in the effort to get better results from online ads, it stands to reason that more precise data may make a real difference in results.
Proximic page-level data helps surface quality inventory across PubMatic. Advertising and demand partners gain increased confidence on contextually relevant ad placements with PubMatic Publishers. [read more]
Advertisers Will Be Able To Target Specific Audience Interest Segments Derived From Contextual Signals In A Privacy-Safe Way. [read more]
Former Adify and Cox Enterprise executive joins the Proximic team to spearhead their continued growth. [read more]
An industry veteran with over 30 years experience in the advertising world, Jon Mandel, chairman of Proximic and former MediaCom chief, has a wealth of knowledge and opinions when it comes to issues facing advertisers, publishers and the mix of solution providers in between. Jon speaks about the effects of quality data, the tyranny of numbers and how the industry, if not careful, can become the government’s whipping boy.
Proximic, an innovator of rich precision data for digital media traders, today announced that Jon Mandel has been appointed Chairman of the Board. Mandel brings over 30 years of industry experience and knowledge in the investment, communications, and advertising media industries to Proximic. [read more]
Proximic's CEO Philipp Pieper discusses a series of key online advertising and media buying topics ranging from the impact of contextual data to the latest issue of do-not-track with AdExchanger.com in a recent CEO Q&A interview.
The integration of Proximic's dynamic Contextual, Brand Protection, and Audience Interest data with AppNexus' Real-Time Bidding Platform, gives buyers better insight and targeting across their inventory. [read more]
The Palo Alto, Calif.-based company provides data about advertising inventory to publishers, advertisers, exchanges and others. "We provide data analytics to many players in the market to optimize their ad campaigns," said Philipp Pieper, chief executive of Proximic. Proximic's technology analyzes Web pages to help advertisers and publishers determine the content of a page. This helps them place relevant ads for the page and in the correct ad format for the page.
Will Use Funds to Accelerate Business Expansion and Drive Development of its Contextual, Brand Protection, and Audience Interest Data Services. [read more]
adBrite has partnered with the most trusted behavioral, contextual and demographic data providers in the industry, allowing for seamless integration and maximization of audience reach. [read more]
Launched today, Proximic’s brand protection is essentially an expansion of its contextualization and audience targeting capabilities. Altogether, the integrated services make for a cost-efficient service for networks, agencies and other players across the spectrum. [read more]
One more tool has arrived in the fight against bad press: a brand protection tool from contextual ad firm Proximic. The platform puts brand advertisers in the driver's seat by verifying where ads are placed online, both in ad-space and in content space. By knowing where ads will be place and nixing ad placements which could adversely impact the brand, such as a wholesome, baby brand being placed next to sexual content, advertisers can keep the brand's message more clear. [read more]
Contextual Advertising and Audience Targeting Provider Proximic Launches Proximic Brand Protection, Enabling Online Advertisers and Publishers to Flag Objectionable Content and Target Ads from Single Platform. [read more]
Alibaba Group's Taobao Signed a Key Partnership Agreement With Proximic to Integrate Proximic's Contextual Matching Capabilities Into the Targeting Platform for Promoting Its Merchants' Offerings. [read more]