Why we are different

Tap into a uniquely Dynamic, Self-maintaining Category Basis

Unlike competing semantic approaches, which are based on a static set of rules or fixed taxonomies, ContextMatch works dynamically. Ads are matched against a living and self-maintaining net of hundreds of thousands of crowd sourced categories that are continuously following the evolution of the web's content and audience.

  • Not based on static set of rules, trained taxonomies or learning knowledge bases
  • More closely resembles the topical and linguistic evolution of the web's content and audience
  • Cope with the dynamic web content and the ever changing levels of topical coverage with no manual training
  • Supports multiple languages such as English, Chinese and German


Increase Ad Precision with Ultra-fine Category Granularity

By exploiting crowd-sourced data from the web to generate the category net, ContextMatch finds useful category connections across a higher granularity than competing technologies (multiple 100.000 vs. 10.000 categories). Detaching this from manual training enables to scale this approach to your benefit and lets your targeting stay on top of the constantly changing content out there.

  • Targets with un-matched contextual depth of a living, crowd-sourced structure of 100’s of thousands of ategories
  • Not limited in granularity (scales in performance indexing and matching)

Access a Versatile Platform for Ad Targeting Enrichment

Thanks to the technology efficiency and the high level of granularity, ContextMatch can offer you a wider spectrum of ad related use cases and targeting challenges.

  • Targets different types of ads either based on categories (display) or keywords (performance)
  • Ensures more precise, versatile and lateral analysis of various unstructured input variables
  • Embed seamlessly into your network through a simple XML API
  • Customize the targeting with partner-specific keyword or category sets
  • Offers linear scalability up to the most highly trafficked sites
  • Access high performance contextual targeting on demand while increasing ad sales opportunities
  • Transparent performance-based models (revenue share)
  • Free yourself from infrastructure and innovation costs
  • Use the service as a commodity targeting and blend it with other behavioral and demographic targeting dimensions

Contact us now!

For more information about the ContextMatch service and on how it can help your network, contact us now.