The ContextMatch Web Service
ContextMatch: The dynamic contextual Targeting Service
Proximic ContextMatch offers a versatile, on-demand contextual targeting web service for ad networks, ad exchanges and publishers that connects your unstructured, text-based assets with monetizable context. We identify relevant category and keyword profiles for your inventory and provide you with a deeper understanding of the contextual monetization opportunities.
Our novel technology approach gives you instant precise page-level contextual analysis. It reads the web page in real-time, matches it across an ultra-granular net of hundreds of thousands of categories and connects it with monetizable keyword or category dimensions: Deeper match and more versatility with direct impact.
Use ContextMatch to target ads that really complement the unique interest of your users. So if you have a blog in your network on "fly fishing wild brown trout from a chalk stream", Proximic will give you connected keywords such as "Hampshire chalkstream fly fishing" or "trout fishing techniques", or display categories such as "Travel > Attractions & Activities > Fly Fishing Trip" or "Sports & Recreation > Fishing Gear > Fish Finder".
In other words, you define the context, and we identify monetizable opportunities for you. Get the following benefits:
- Increase CPMs for real-time topical and audience targeting
- Improve performance with higher relevance of versatile page-level contextual analysis
- Identify highest-yielding keywords for remnant inventory
- Find monetization options for keywords, that don't need to be on the targeted content
The result is higher brand engagement, more clicks, and greater purchase conversions for your network advertisers.
Unique Functionality that puts your unstructured Assets into Action
- Provides contextual, ad-related output data for an arbitrary set of unstructured data
- Create and control your targeting context with one or multiple sets of different types of context:
- related to web-pages (single to multiple URLs)
- text queries (from plain text to sets of keywords)
- user profiles (defined by site visit information or topical preferences)
- referring traffic data (target on a page's search engine traffic or referring sites)
- Provides highly relevant relationships of the 'context' to ad-related targeting data:
- Ranked display category matches
- Ranked text-ad related keyword matches
- Optionally get contextual ads from text or display ad partners
- Allows customizable targeting on individual partner-specific keyword or category sets, without sacrificing speed or effectiveness
Find the best monetizable Opportunities
Tap into a uniquely Dynamic, Self-maintaining Category Basis: Unlike competing semantic approaches, which are based on a static set of rules or fixed taxonomies, ContextMatch works dynamically. Ads are matched against a living and self-maintaining net of hundreds of thousands of crowd sourced categories that are continuously following the evolution of the web's content and audience.
Increase Ad Precision with Ultra-fine Category Granularity: By exploiting crowd-sourced data from the web to generate the category net, Proximic can find useful category connections across a higher granularity than competing technologies (multiple 100.000 vs. 10.000 categories). Detaching this from manual training enables to scale this approach to your benefit and lets your targeting stay on top of the constantly changing content out there.
Access a Versatile Platform for Ad Targeting Enrichment: Thanks to the technology efficiency and the high level of granularity, ContextMatch can offer you a wider spectrum of ad related use cases and targeting challenges.
Contact us now!
For more information about the ContextMatch service and on how it can help your network, contact us now.