- 19 de septiembre, 2023

New England Sports Shine in Boston, MA

Local TV Snapshot: Sept. 4-10, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore

Market: Boston, MA
Hours of TV Viewed: 89.8 Million
TV Households: 2,153,803
National Rank: #6

Overview:

The New England Patriots season kicked off versus the Philadelphia Eagles last Sunday. The telecast on WBZ (CBS) earned the top spot in our broadcast series ranking, thanks to a very strong rating of 34.6, or over 1 in 3 households. WBZ (CBS) continued this success in the network ranking as well, earning the number one position with an average live household rating of 2.4.

On cable, College Football on ESPN also put on a strong performance, earning a live household rating of 4.3 and the top position in the series ranking. Much like WBZ (CBS), ESPN translated this strong series performance to the network ranking, earning the number one spot with an average live household rating of 1.0 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

CBS NFL National

WBZ (CBS)

U

34.6

745.3K

2

CBS NFL Fill

WBZ (CBS)

U

33.7

726.0K

3

CBS NFL Regional Post-Gun

WBZ (CBS)

U

27.5

592.5K

4

NBC NFL TH SPECIAL

WBTS (NBC)

R

15.9

342.3K

5

NBC NFL TH PRE-KICK

WBTS (NBC)

R

12.5

268.4K

Note: Local broadcast series only; All syndicated programs & national news omitted
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Boston, MA Market, Week of Sept. 4-10, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

College Football

ESPN

S

4.3

93.1K

2

My Story

NESN (New England Sports Network)

T

3.3

70.7K

3

Red Sox Report

NESN

T

3.2

69.4K

4

Charlie Moore Outdoors

NESN

T

3.1

67.7K

5

My Story

NESN

T

3.0

65.4K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Boston, MA Market, Week of Sept. 4-10, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WBZ (CBS)

2.4

52.7K

2

WCVB (ABC)

2.1

45.7K

3

WHDH (Independent (Broadcast))

1.4

30.4K

4

WBTS (NBC)

1.3

28.1K

5

WFXT (FOX)

1.0

21.0K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Boston, MA Market, Week of Sept. 4-10, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

ESPN

1.0

22.3K

2

FNC (FOX News Channel)

0.9

19.9K

3

CNN

0.6

13.6K

4

MSNBC

0.6

12.7K

5

HGTV (HGTV: Home & Garden Television)

0.5

10.5K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Boston, MA Market, Week of Sept. 4-10, 2023, US.

Network Persona Spotlight: WBZ (CBS)

Demographics:

Interests & Habits:

Age: 65+

Verizon or AT&T Customer

Residence: Owns Home

PGA Golf Fan

Household: College Graduate

Engages in Sports Betting

LMS Boston

Source: Comscore TV, Preliminary Data, Sept. 4-10, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

WCVB Channel 5 Boston

292.8K

719

2

Boston 25 News

234.6K

663

3

WBZ - CBS Boston

164.4K

368

4

NBC Sports Boston

93.9K

228

5

WBTS - NBC10 Boston

61.1K

568

Source: Comscore Social, PowerRankings, Sept. 4-10, 2023, US.
*Disclaimer: Data Pulled 9/18/2023; All preliminary data should be used for directional purposes only