Proximic Publisher Blog

We all are starting into the holiday, so you may prefer a beach or something else instead of sitting in front of your computer. So as of today we give you an additional way to access and download all the stats you need for the balance sheet of this first semester with our publisher program: let others do the work.
We will send your report directly to the recipient(s) you chose, once it is available depending on its frequency - daily, weekly or monthly.

To setup e-mail delivery for your reports, simply go to your Reports>Performance Reports page, and click on “Save Report Template”. This will save your report together with the parameters (date range, type of report, data granularity) as a report template and it will automatically be delivered to your defaulting account email address as a zip file attachment upon its corresponding frequency. The frequency depends on the date range parameter, and report templates can only be saved for date ranges of ‘yesterday’, ‘last week’ or ‘last month’, corresponding to a daily, weekly or monthly delivery.

All your report templates will then be listed in the Reports>Report Manager page, where you can then edit the name, the email recipients, the format of the report, or switch the status to ‘pause’ at any time. Also, the report templates you’ve saved can then be accessed directly via a drop-down menu on the Performance Report page.

You will now be able to be away from your account, while keeping an eye on the ad performance in your inbox.

Sign in to your Publisher Program now and setup your report templates for this summer!

Proximic has released our Ad Unit Management feature: now all the settings from your ad units are stored on our servers. That means, each time you want to change the colors, the font, the ad group, or even the new zero risk option for your ad units, you can make the changes directly in your publisher account rather than generating and pasting new code.

Below are the answers to some questions you may have about the ad management feature:

• What’s different from how I used to create ad units?

Read more…

Today Proximic launches our Zero Risk option for publishers.

Say you’re an aficionado of Google Adsense but still open to the latest cutting-edge technologies in advertising and publishing networks. Yet trying out a new service usually implies risking not to earn as much as you are used to with your current service.

Proximic provides a solution for you: with the Zero Risk option, you can now set a minimum price for an ad spot on your site. Then give us an advertising tag as the backup of another ad network you signed up with and we will use that one instead if we prognose that we cannot meet the minimum price. That allows you to utilize your ad space more efficiently and get paid if we don’t sell.

Therefore, it’s okay to try us out – no risk involved. Read more…

The Proximic Publisher API v1 now offers a new Web Service: the User Service: you can get and update the information related to your Publisher Program account.

• Manage your Account Information

You can now get and update your sign in information, contact information and your payment information via the user service of the Publisher API.

• Manage your Competitive Ad Filter Settings

With this new user service, you can also add, edit and get the block keywords and block URLs that were available on the page Manage Ads > Competitive Ad Filter of your Publisher Program. Read more…

The Proximic Publisher API v1 now offers a new Web Service: the Ad Group Service.

Just like you were able to manage ad groups through the Proximic Publisher Program, you can also create, edit, delete and retrieve your list of ad groups through the Ad Group Service of the Publisher API.

By assigning ad groups to your ad units, you can track a variety of performance metrics across your websites. Using ad groups will help you understand how your site traffic flows and what’s really generating revenue for you. For instance, ad groups can be used for the following criteria: Read more…

The Proximic Publisher Program features a new geotargeting tool.
Now you can preview how your users from around the world see the Proximic ads on your website.

Say you are a Publisher located in India with your main audience from England. Since we currently deliver ads for users located in a limited amount of countries* which India is not part of, this tool would allow you to check the quality of the ads returned to your English users. Read more…

Your Proximic Publisher Program now features 7 new performance reports.

The ad unit performances (ad impressions, ad clicks, click-through-rate, Average CPC, eCPM and earnings) can now be aggregated with a combination of day, group, referrer and format criteria.

Example: you can get a report by “day & group” and see which one of your group is performing the best on a day-to-day basis.

Or you can try a report by “referrer and format” to check for each of your web pages, which ad unit format is getting the best click-through rate.

As always, each report can be downloaded in .CSV, .XLS or .XML format. These new reports are also available via the Proximic Publisher API, see more details here.

Sign in to your Publisher Program now (go to Reports > Performance reports) and play with your own combination of reports!

The Proximic Ad Manager Plugin for WordPress 2.6+ enables you to publish Proximic ad units into your Wordpress blog and start earning money today. Proximic ads have high contextual relevancy and will increase your online revenue!

Read more…

Bloggers and web site owners can now monetize their content and get increased online revenue by adding a Proximic Contextual Advertising widget to their site using the simple widget-import process provided by Widgetbox at http://www.widgetbox.com/widget/proximic

Read more…