Proximic offers Agencies, DSPs, Advertising Networks, Exchanges, Publishers, and SSPs a suite of web services that produce rich data needed for greater control, precision, confidence and profitability of ad placements across the ad ecosystem.
Proximic Page Contextualization processes web pages based on non-linguistic technologies and matches it across a fine set of over 300,000 categories delivering real-time precision results even in environments without professionally edited content.
- Precision page-level contextual analysis
- Delivers actionable data even from low quality environments in real-time
- Maps onto partner specific taxonomies
- RTB compatibility with co-location
Brand Protection Data
Proximic Brand Protection Data provides transparent and actionable brand protection for every impression served allowing networks and exchanges to prevent ads from appearing next to high risk content.
- Page-level assessment of inappropriate content and maturity level rating
- Continuously monitors changes of pages and the content environments
- Delivered together with Contextual Data in the same API call
- Compliant with latest industry guidelines (e.g. IAB, IASH)
Audience Interest Data
Proximic Audience Targeting helps networks refine user related data and leverage knowledge about a user's content engagement by turning user touch points into actionable interest segment profiles and allowing advertisers to better understand, segment, target, and monetize audiences.
- Segment your audience by identifying highly granular clusters of categories that users have shown interest in
- Target users, at scale, using specific characteristics of topical engagement
- Refine audience definitions dynamically by identifying look-alikes for users with successful engagement metrics
What makes Proximic Stand Out?
- Higher data efficacy with media data that is more complete, covering more inventory
- Lower costs while increasing effectiveness by receiving protection and targeting data from ONE all-inclusive platform
- Grow your business with easily extensible global language capabilities including categorization and protection
- Superior technology offering dynamic, ultra-granular, non-linguistic capabilities for instant and precise page-level contextual analysis
- Benefit from unique capabilities including integration flexibility, responsive technology architecture, and true RTB readiness
- Get detailed and transparent inventory data from a trusted and neutral partner