Proximic provides Agencies and DSPs, Advertising Networks and Exchanges, Publishers, and SSPs the rich data needed for informed ad placements at the level of detail required to safely and reliably match ads to the content of a webpage mitigating risk and protecting the advertiser's brand.
Proximic's integrated technology platform provides a precise, fast, and cost-effective solution for all stakeholders in the online ad space by combining Contextual Data - to categorize website content, Brand Protection Data - to add confidence in ad placement and Audience Interest Data - to identify specific audience interests.
Proximic for Agencies and DSPs
As an Agency or DSP you need to follow your target audience into the dynamic, sometimes noisy parts of today's web. You invest heavily in reaching that audience and gaining a better understanding of your inventory across multiple segments, but are you making ad placements efficiently, with confidence, and at scale?
Proximic provides a complete and comprehensive set of rich data on the advertising inventory that you are about to buy, allowing you to effectively optimize ad placements while running your campaign. Proximic delivers trusted results.
Proximic helps Agencies and DSPs
- Make better decisions by running on data that is transparent and granular
- Differentiate the good from the bad among fragmented and complex inventories
- Scale your optimization platform globally with a partner that has the capabilities to scale with you
Proximic for Ad Networks and Exchanges
As an Ad Network or Exchange, you are continually challenged by online audiences becoming increasingly dispersed across a rapidly expanding array of sites including forums, blogs, and user-generated content. These sites may have the intent of displaying only brand safe content, yet despite monitoring, might include questionable content that can alter the meaning, verticalize the covered topics, or partially present content that brand advertisers feel uneasy about.
To stay competitive, ad networks and exchanges need a trusted data source that captures content changes and delivers accurate page-level information details in real-time.
The benefits for Ad Networks and Exchanges
- Make publisher inventory granularly targetable
- Track the quality of publishers within your network
- Increase the overall value of impressions with ad placement confidence and scale of audience reach
- Superior optimization by knowing more about the page and user interest
- Identify monetization opportunities in under-utilized inventory such as user-generated content
Proximic for Publishers and SSPs
As a publisher, maximizing the value of your advertising inventory while providing a trusted and transparent environment for the advertiser is critical to increasing revenues and keeping users engaged. Having a deep understanding of your online properties and keeping track of changes that might impact the perception of your inventory is essential to attracting high-quality advertising, increasing revenues, and keeping users engaged.
Proximic helps Publishers
- Package monetization opportunities for advertisers across categories or user interest
- Distinguish your inventory and build a strong reputation with brand advertisers
- Identify and deliver segments within underperforming inventory that qualify as premium inventory
- Expand and direct attention to valuable inventory parts