Solutions for Networks and Publishers based on ContextMatch

With ContextMatch, we've created a web service for networks with the intention of changing the way the industry thinks about ad targeting. By separating targeting from media (where ads show up), ContextMatch is empowering our partners to enhance their set of targeting dimensions for their network and to merge it with other data and targeting sources to uniquely improve the network efficiency, the audience targeting, and the ad sourcing.

We have built ContextMatch around an open XML API to allow you to quickly integrate with your workflows, to let you control your targeting context and to find useful matches in real-time. This enables you to develop customized integrated solutions using the power and reach of Proximic ContextMatch.

Learn more about the ContextMatch web service. Here are some sample solutions that you can run on ContextMatch capabilities:

Networks: Identify context-related popular Keywords to optimize your Ad Sourcing

As an ad network, publishing network, or publisher, you understand the value that relevant keyword selections add to your targeting and the ad performance coming from your partners. Furthermore, you realize that identifying keywords not even being present on the page but closely related while adding value helps to discover sought-after audiences for high value advertisers who are in-market for that connection.

ContextMatch provides highly precise selections from a large repository of popular keyword data. Query ContextMatch with websites the users visit within your inventory. Then receive back keyword recommendations which you can use with your existing ad partners to positively influence your ad targeting. If you are an advanced network or SEO / SEM expert we even grant you dedicated control over partner-specific segmented keyword inventories. Moreover, if you include ContextMatch in the performance feedback loop we reflect detailed eCPM propensity optimization in the keyword results ranking.

Ad Networks: Incorporate Context into your Targeting Dimensions

Advertising networks face growing pressure from clients to optimize audiences and campaigns effectively. Yet, even though behavioral targeting techniques have grown in sophistication, audiences are more fragmented and elusive than ever. Further, advertisers are increasing their demands for proof-points on campaign effectiveness and tying their budgets to performance metrics. The bottom line, in this competitive situation networks need to consider any targeting that delivers up-lift and context significantly matters: Large parts of today's network inventories are remnant with long-tail characteristics. Additionally behavioral user profiling is still fairly broad when it comes to understand a user's choice of topical engagement.

ContextMatch helps you blend specific topical context into your complex targeting: Use page-level analysis of the current page visited to pin-point the primary user intent. Get secondary actionable audience insights by analyzing the context of a user's visit or click stream. For both types ContextMatch returns industry-standard or specific category profiles, which your targeting engine can use to connect your advertisers with their desired audience and maximize campaign performance with no additional work.

Social Networks: Build new Revenue Streams with precise Down-Stream Targeting

Social Networks are becoming the dominant place for users to hang-out, connect with their friends and share interests. It's a great source to derive structured and peer-reviewed insights on user behavior. At the same time the social interaction across the network sites is driven by the user's challenge to massively consume and digest the information found there. In this environment users simply don't have the patience to dwell on content or engage in advertisements. We think there is a huge revenue opportunity to help the down-stream publishers who receive traffic from social networks target ads better with the deep insights on user interest.

ContextMatch enables you to merge the structured understanding with the equally important unstructured insights about up-to-the minute user's intent. Get page-level analysis of a website the user discovered and made an active choice to engage with. Additionally analyze historic user-content engagements to more deeply understand the real user history of intent. Mix all together and there is a magical combination of un-matched and privacy-safe targeting depth available to publishers which outperforms other competing ad solutions and can be a tremendous source of revenue.

Contact us to learn more or to create any Flavor in between...

For more information about the ContextMatch service and on how it can help your network, contact us now.