Technology
At Proximic we run our services on a high performance dynamic contextual matching platform built for the required scale and abilities of processing today's web content. Our platform is developed on a unique technology approach that quickly identifies connections between unstructured data assets (such as web pages or user profiles) and ad-related targeting (such as text-ad keywords or display categories) enabling a better way to target and filter inventory and user interest.
Proximic’s proprietary technology platform combines pattern profiling of webpages with a dynamic matching process providing precision data for targeting at the speeds that our media trading partners are required to work by.
How does this work?
Pattern Profiling
Extracts the contextual essence from unstructured content
Based on powerful, non-linguistic algorithms, Proximic quickly analyzes the content of a web page, along with other complementary pages, to generate a contextual "fingerprint" of the text.
Dynamic Category Matching
Connects the contextual essence of pages with structured targeting data
Proximic’s unique system identifies relevant connections for a profiled page among millions of indexed high-value targeting keywords and display categories. Using signals derived from the connection of unstructured data with structured category or meta data acquired across the Web, we automatically distill relevant category connections. As a result, we can link the fingerprinted contextual essence to the structured world that our partners and advertisers target against, in addition to supporting their optimization engines with highly granular data points.
Our unique system uses crowd-sourced data across the Web to automatically distill category connections and become compatible with the challenges of a continually changing, increasingly dynamic topical evolution.
Real-time Platform
Provides partner-customized and actionable data that meets the response requirements within today's real-time ad optimization
Proximic's platform was developed on a set of stringent requirements from the largest and most demanding players in the advertising landscape. As a result, our tried and tested technology allows us to bring a different level of scalability, quality, and extensibility to the market.
Providing services that automatically distill category connections, Proximic’s platform is configured to meet the challenges of an increasingly dynamic topical evolution. We can automatically determine web page content changes over time, including those that deliver services in other languages, without the need for costly non-scalable manual training and specialized linguists.
The bottom line is Proximic delivers precise, complete, fresh and transparent data at a price our partners need to succeed in today’s ad ecosystem.
