More Insights

5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

The 2017 U.S. Mobile App Report

Comscore in Journal of Advertising Research on How Social Sharing Is Disrup...

In the following article entitled “The Downside of Digital Word of Mouth and the Pursuit of Media Quality,” Comscore Co-Founder and CEO Gian Fulgoni is joined by Comscore SVP of Marketing and Insights...

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

The 2016 U.S. Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has g...

Have We Reached ‘Peak App’?

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

2016 U.S. Cross-Platform Future in Focus

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

How the Power of Habit Drives Mobile App Usage

Millennial habits

The 2015 U.S. Mobile App Report

Digital advertising may be top media category in 2016: Report

Which Social Networks Have the Most Engaged Audience?

App Wars: Does the little guy have a chance against Facebook, Apple & Googl...

How Facebook (and Twitter) are mastering mobile

America's staggering mobility madness