Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

Channel Factory used Comscore’s privacy-forward Predictive Audiences to help an international amusement park achieve the most efficient Cost-Per-Video-View and Video Completion Rate.

In addition, Comscore Predictive Audiences significantly outperformed standard contextual targeting. Are you ready to learn what Comscore Predictive audiences can do for your ad campaigns?

The Solution

Campaign Setup

Brand selects 2 types of targeting to test performance:

Contextual Targeting
Comscore Predictive Audience Targeting focused on characteristics such as young adults, parents, and people who are out and about

Campaign Activated

Brand runs the campaign across YouTube inventory to evaluate the targeting tactics, holding all other parameters constant

Performance Measured

Campaign performance measured based on:

Video Completion
Cost per Video View

The Results

Leading amusement park achieved higher video completion rate using Comscore’s Predictive Audiences

Comscore Predictive Audiences outperform standard contextual targeting
18% higher video completion rate

VIDEO COMPILATION RATE

Brand achieved a more efficient cost per video view using Comscore’s Predictive Audiences compared to standard contextual targeting.

Comscore Predictive Audiences achieved a -19% lower CPV

COST PER VIDEO VIEW