Google Sites Captures 43 Percent of German Online Video Market with 2.7 Billion Videos Viewed on YouTube.com During the Month
LONDON, U.K., October 27, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix service, indicating that 35.7 million German Internet users viewed at least one video online in August 2009, up 38 percent versus the previous year.
Google Sites Remains Most Popular Online Video Destination in GermanyDriven by the popularity of YouTube.com (which accounted for 99.5 percent of all videos viewed on the property), Google Sites grew 45 percent versus year ago to further solidify its position as the leading online video viewing property in Germany. Universal Music Group ranked second with 10.6 million viewers (up 19 percent), followed by two German properties, ProSiebenSat1 Sites and RTL Group Sites, which attracted 10.6 and 5.6 million viewers respectively. Deutsche Telekom had the fastest rate of growth among the top ten video properties, growing 495 percent during the past year to 3 million viewers in August 2009.
Top German Online Video Properties Ranked by Total Unique Viewers (000)*August 2009 vs. August 2008Total Germany – Age 15+, Home & Work Locations**Source: Comscore Video Metrix
Property
Aug-08
Aug-09
% Change
Total Unique Viewers
25,958
35,745
38%
Google Sites
16,652
24,125
45%
Universal Music Group
8,879
10,609
19%
ProSiebenSat1 Sites
4,007
10,565
164%
RTL Group Sites
4,449
5,644
27%
Fox Interactive Media
1,342
4,440
231%
Microsoft Sites
1,915
3,972
107%
Axel Springer AG
1,083
3,491
222%
MEGAVIDEO.COM
2,090
3,067
47%
Deutsche Telekom
504
2,997
495%
Amazon Sites
797
2,223
179%
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
German Online Video Viewers Watched 178 Videos per Viewer in AugustGermany’s 36 million online video viewers watched 6.4 billion videos in August 2009, an average of 178 videos per viewer. Google Sites was also the top-ranked video property by videos viewed with 2.8 billion, representing 43 percent of the German online video market. ProSiebenSat1 Sites ranked second with a 2.6 percent share, followed by Megavideo.com (1.6 percent share), and RTL Group Sites (1.3 percent share).
Top German Online Video Properties Ranked by Total Videos Viewed*August 2009Total Germany – Age 15+, Home & Work Locations**Source: Comscore Video Metrix
Videos (000)
Share of Videos (%)
Videos per Viewer
Total Internet : Total Audience
6,369,541
100.0%
178
2,759,630
43.3%
114
163,764
2.6%
15
Megavideo.com
101,604
1.6%
33
81,269
1.3%
14
65,590
1.0%
6
36,086
0.6%
9
28,429
0.4%
8
19,989
0.3%
Marquard Media AG
19,475
28
18,812
4
Other notable findings from August 2009 include:
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com