Comscore releases “2015 Germany Digital Future in Focus” Report

Germany has the second largest desktop audience within the EMEA region, with more than 51 million Unique Users per month

Frankfurt, November 5, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, recently published its annual 2015 Germany Digital Future in Focus report, which is available to the public as a complimentary download. The report shares key figures and trends in digital behavior in Germany based on data measured by Comscore. This Germany focused report helps contextualize market-specific reports by examining insights at a regional level.

To download a copy of the 2015 Germany Digital Future in Focus report please visit:
www.comscore.com/EU2015FiF

Below are some highlights from the Germany report:

  • German users are mainly multi-platform, especially among Millennials who drive multi-platform usage.
  • Scale vs. engagement for key categories:Social Media and Entertainment categories offer the combined benefits of high audience reach and average minutes per user. Retail category offers an unusual Reach in Germany, higher than Portals.
  • Videos: The average length of content videos varies dramatically between properties, with longer-form content also appearing to generate greater overall minutes per user.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Margit Berner
Marketing Manager Germany
Comscore, Inc.
+43 699 181 182 42
worldpress@comscore.com