Powered by our unique panel-data, the latest AI Intelligence Report for 2026 has been released, unpacking the impact of AI-led consumer tools on the consumer journey.
Highlighting the trends reshaping the landscape including shifts in assistant adoption, prompts, citation and search, the Q2 2026 Comscore AI Intelligence Report also looks at the early inroads made by sponsored ads in ChatGPT.
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Key takeaways include the diversification of assistant use, how mobile growth outpaced desktop in Q2 and a deep dive on the AI-led shifts in the retail sector. Download it to see other key takeaways across:
Access the report by downloading it at this link.
The Q2 2026 AI Intelligence Report is one of the industry’s leading sources for understanding the fast-moving transformation of brand discovery and purchase decisions and showcases Comscore’s unique measurement capabilities.
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