The Convergence of Linear & OTT Measurement
Pioneering the Next Frontier in Programmatic
Selecting Segments Amid Programmatic Clutter
Crowded programmatic exchanges have made it more difficult for media buyers to find and activate high-quality, scalable segments. Hear some of Comscore’s programmatic partners discuss the factors and...
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Balancing Contextual and Audience Targeting
Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers sho...
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel
Time spent online by the numbers