O estado das redes sociais no Brasil
Resumo do Cenário Digital 2020
O mercado de OTT Video Content no Brasil
Uma análise sobre a evolução, demografia e comportamento do mercado de OTT Video Content no Brasil
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
Local TV advertising is getting more sophisticated with the development of technologies to help media buyers with their decision-making. That development is part of the broader convergence of traditio...
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
A Era do Áudio: Tendências do consumo de Streaming de Áudio no Brasil
Big Brother Brasil Big Numbers
Pioneering the Next Frontier in Programmatic
Selecting Segments Amid Programmatic Clutter
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Balancing Contextual and Audience Targeting
Webinar: Estratégias de branded content e o potencial dos influencers
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing