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Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

Comscore and UKOM Continue their Partnership for Online Audience Measuremen...

Earlier today UKOM’s reappointment of Comscore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to c...

In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery a...

Non-Human Traffic: Why it Matters and Why You Should Care

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and sh...

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Unlocking App Audiences: The role of content and demographics in platform s...

Which Social Networks Have the Most Engaged Audience?

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

The Dress: A Case Study of Flash Crowds and Invalid Traffic

From GSMA MMM to Mobile Metrix: The Evolution of UK Mobile Media Measuremen...

Viewability, Online Video and Social Media

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?