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Navigational Search: Turn Right at the Big Chicken

How often are searchers searching not only for your brand name, but your actual web address? Should you bid on it (given that you will already be the top organic listing)? Is it worth the money? Are y...

Age Matters: Ad Sensitivity in Online TV Programming

With viewership of long form content on a rapid upward trajectory and its addressable audience representing more than 80 million Americans, we are clearly in an era of significant opportunity for the...