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15-24 Year Olds Most Likely to Recall Smartphone Ads in UK

In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads in an app or while browsing, the highest penetration among all age groups. 15-24 year olds were 25 percent more lik...

Watching Financial Markets from Your Smartphone

The dynamic nature of financial markets aligns well with the ubiquitous nature of mobile. Of the eight individual markets that Comscore currently measures via its MobiLens service, Japan saw the large...