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Unlocking Mobile Measurement for YouTube in the U.S.

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. Comscore just announced the introduct...

Vietnam’s Mobile-First Millennials and Multi-Platform Consumption

The emergence of smartphones and tablets, and the subsequent growth in consumption via mobile devices, have dramatically altered the digital landscape in Vietnam.