Measuring and Optimizing Programmatic KPIs
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and why media buyers sho...
Activating Comscore Segments for Improved ROI
AI Versus the Meme
Media and Advertising: The Past, Present and Future
Comscore is celebrating its 20th year in business. To help us commemorate the occasion, some of our trusted partners and clients were gracious enough to share their thoughts on how the media and adver...
Los medios y la publicidad. Pasado, presente y futuro
The Changing State of Privacy
Buenas Prácticas
WTF Is Influence?
Estrategias de branded content y el potencial de los influencers
Más allá de los titulares: Desempaquetando narrativas comunes en medios y p...
Argentina: Marketing Político en Redes Sociales
Fusión de Datos Multiplataforma EGM-Comscore Plan Metrix
Shareablee INTERACT summit featuring Frank Kavilanz
Branded Content: Industria Alimentaria en Colombia
Why cross-platform measurement is crucial to success
The power of Comscore's local TV data