Audience Recommendations for Every Vertical
While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on... Read more
Comscore Collaborates with Snowflake
Automotive Vertical Segment Guide
Beyond Screens and Markets
Driving Brand Marketing ROI Across All Screens and Formats
Consumer Trends to Know from ARF Shopper 2024
Comscore Connected TV Insights
Barbenheimer and Redefining Movie Marketing Strategies
Moneyballing Media: How Big Data Is Transforming TV
Televisionation Comscore Update
ITVT/TVOT presents a new episode of “Televisionation,” a video/audio podcast exploring the advanced/interactive-TV industry.
Introducing Comscore Predictive Audiences
Ushering in the Next Generation of TV
Data-Driven Means Data-Cleaning
The new world of digital marketing promises advertisers the ability to link consumer outcomes like sales back to advertising exposure, and so to price ads accordingly.
Evolving YouTube Measurement with Google Ads Data Hub
Lift Off: Brand Research in the Cross-Platform Age
The Future of Advanced TV
The Future of Addressable TV