Advocacy &
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Mobilize Supporters · Persuade Undecideds
Drive Donations · Neutralize Detractors

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Comscore offers insights into the differing ways that diverse groups consume and use media on various platforms at the Local level, empowering pinpointed media and messaging most likely to reach an intended audience. For Political & Social Causes, our Media Optimization tools enable focused messaging for voter persuasion and mobilization, including voter registration, GOTV efforts, volunteer outreach & coordination, increased donations and more.

Take a closer look at our featured case studies, partnerships and research:

Social Engagement

Target Smart

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Congressional District CTV Index data in the News. Read StreetFight’s article with new data from the Index, unpacking why an understanding of each District is critical for advertisers wanting to optimize their allocations of media spend. See the full story here.
Broadband connectivity is a crucial element of a community’s foundation. New analysis by the American Communities Project and Comscore shows that rural communities continue to experience challenges associated with Broadband infrastructure. At the same time, CTV viewing data suggests that some of the most rural communities have CTV viewership levels that exceed the national average – a counterintuitive finding but one that repeats in rural communities across the country. Read the blog here.