2024 State of Gaming Report
It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and... Read more
Comscore Congressional District Reporting is a geography-based report that provides local television buyers and sellers with advanced political and demographic data on specific congressional districts, allowing them to better transact during key political seasons.
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Fall Targeting Guide 2024
Comscore’s Advocacy and Political Solutions Yielding Client Success for Voter Mobilization...
Comscore Congressional District CTV Index
3 Ways Political Advertisers Can Win With CTV in 2024
Privacy-forward Programmatic Targeting
Leverage Comscore Predictive Audiences voter profile segments powered by L2 insights to reach audiences based on behaviors such as voting likelihood, political affiliation, candidate approval and where voters stand on polarizing issues like vaccination, immigration and climate change.
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Cross-platform Campaign Measurement
Comscore Campaign Ratings™ (CCR) unlocks the value of cross-platform political ad campaigns with insights into consumer behavior across platforms, including over-the-top (OTT) and connected device trends.
Local TV Measurement
Use Comscore Advanced Audiences and key political segments in Comscore TV™ to identify high-value targets on local television and how to reach these key voters.
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