Enter Generative AI Search
For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.
While consumers have accelerated their cross-platform behavior in the past 3 years, Comscore has been focused on solving the complexity of unified measurement to meet audiences where they are. Across planning, activating,... Read more
Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more
The ‘Beckham’ series effect on social media
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Comscore In Conversation with the Green Bay Packers
A Data-Driven Approach for Winning Insights on Sports and Fans
Programmatic Decoded: What is Advertising Addressability?
Global rise of CTV
Our Commitment to Responsible Media
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
Game On! How to Unlock the Potential of Fall Sports Viewership
Picture this: The leaves are starting to change, the days are getting shorter and school is back in full swing. These telltale signs can only mean one thing. Fall has arrived.
Audience X Science 2023
"The Last of Us" Clicks With Digital Audiences
Top 22 Insights from 2022
What a year it’s been. As the marketplace continues to evolve, we’ve seen an even bigger media landscape, more fragmentation, and deeply interconnected audiences.
Fall TV Premiere Rankings: September to November 2022 in Review
Infographic: analysis of the OTT profile in India
How Comscore and YouTube Unlock the Power of CTV
Relive the highlights of INTERACT 2022
Cross-platform Campaign Measurement
Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.
Privacy-forward Programmatic Targeting
Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.
Multi-Platform Video Measurement
Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
Connected Device Insights
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.