State of Digital UK 2023
For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.
ARF’s annual flagship conference, AUDIENCExSCIENCE, brings to light the most critical audience measurement issues. Comscore presented two sessions, sharing new insights on TV consumption and campaign measurement and effectiveness.
Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more
"The Last of Us" Clicks With Digital Audiences
JioCinema and the 2022 FIFA World Cup
Top 22 Insights from 2022
Fall TV Premiere Rankings: September to November 2022 in Review
Infographic: analysis of the OTT profile in India
Comscore Snapshot: The OTT players in India at a glance
Comscore Snapshot: A look at India’s OTT market size
Booming OTT Market & New Players Seeking a Slice of...
How Comscore and YouTube Unlock the Power of CTV
Relive the highlights of INTERACT 2022
OOH Drives Online Activation at 5x-6x Above the Expected Rate Description
Smart TVs: Streaming’s Ultimate Catalyst
What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?
Inside the race to create a better cross-channel currency for CTV
What even is... CTV?
Cross-platform Campaign Measurement
Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.
Privacy-forward Programmatic Targeting
Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.
Multi-Platform Video Measurement
Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
Connected Device Insights
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.