As AI assistants increasingly influence how people discover, compare, validate, and choose brands, visits and clicks tell only part of the story. AI conversations are leaving critical moments of influence - and the intent signals behind them - hidden from traditional view. So when AI and other online platforms help shape the decision, who gets the credit for the win?

Join Comscore’s Smriti Sharma and Joyce Sao on December 8 at 2pm ET as they share the latest AI Intelligence insights from across search, assistants and more to explore how AI is changing the path from discovery to decision and the emerging signals that reveal consumer intent.

To register for this session, visit the ARF’s event page:

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This session is open to all ARF members.

Speakers:
Smriti Sharma, Chief Analytics and Technology Officer, Comscore 
Joyce Sao, Client Success Account Director, Comscore

Date: Tuesday, Dec 8, 2026

Time: 2-2:30pm EST

Learn more about Comscore AI Intelligence.

Comscore joint webinar with the ARF.