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The Holiday Entertainment, Unwrapped one-sheet from Proximic by Comscore explores the major gaming, theatrical, streaming, and cultural moments expected to shape audience attention throughout the holiday season. From the highly anticipated arrival of GTA VI to blockbuster films, holiday programming, and at-home entertainment, the one-sheet highlights the breadth of opportunities available to advertisers during this high-engagement period.
Proximic’s ready-to-activate gaming and entertainment audiences, including gamers, esports fans, console users, moviegoers, streaming-service viewers, and holiday-content enthusiasts help advertisers reach relevant audiences at meaningful moments, capitalize on seasonal cultural momentum, and turn holiday attention into measurable campaign performance.
Comscore Audience Activation™ offers programmatic targeting segments powered by massive cross-platform media consumption datasets such as demographics, TV viewership,...
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Proximic by Comscore’s contextual targeting solutions help marketers achieve targeting scale and precision while respecting user privacy.