#RIPGRPs: Evolving the Metrics That Move Us Forward
For the first time, fast viewing results for every local market
"The Last of Us" Clicks With Digital Audiences
Long live the King
This week Paul and Mike discuss how the theatrical marketplace is continuing to move back into a more “normal” cycle and how not every movie is destined to over achieve but that doesn’t mean theatres...
Detroit’s Average Ratings Increase 2.3% Versus Prior Week
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...
10-minute video on TikTok from the Hilton group sees 86X more views than th...
At a time when fast scroll culture dominates social media use, spending more than 2 minutes on a video can feel like a lifetime; Viewing a video that is 10 minutes long may well feel like an eternity.
Warner Bros. Discovery, Comscore & the Future of Currency at Scale
Formula One is fuelling up the U.S. market
Thunderbolts and Lightning
Comscore Taps Purchase Data To Help Measure Ad Impact
Back to Regularly Scheduled Programming in Austin, TX
2023 State of Gaming
Who is today’s Spotify Consumer?
Pulling Back the Curtain on the 2023 Oscars
Say hello to Proximic by Comscore
Comscore Introduces Proximic by Comscore as a Dedicated Programmatic Target...
Are Movie Theaters Here to Stay?
Sneak Peak: State of Gaming 2023