More Insights

Pokémon GO Captures 55 Million Mobile Users in July, Ranking 13th Among All...

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insight...

Millennials going mobile

Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go.

Coupon Category

Reaching New TV Show Viewers with Precision

Comscore Plan Metrix, Now with Mobile Data!

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry,...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Targeting Casino-Goers

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

Real Estate Trends Online

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Roku Leads OTT Streaming Devices in Household Market Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads