More Insights

Mobile video is driving force in this election

2016 U.S. Cross-Platform Future in Focus

“Mobile is Eating Bricks and Mortar”

My colleague Andrew Lipsman, VP of Marketing Insights here at Comscore, penned the above headline as he was analyzing the trends in online shopping and buying this past holiday season. It succinctly s...

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

The Value of a Digital Ad

A collection of research demonstrating how digital advertising can be successfully measured and made more valuable.

Comscore in Journal of Advertising Research on How to Distinguish “Valuable...

U.S. Wedding Planning Online

Will digital ads outpace TV?

Box Office Overview

How mobile-first has paid off for Unicorn brands: An Insight into Billion D...

Warc Webinar: 5 Digital Marketing Lessons from Comscore

As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement

Comscore Vision

A New Model for a New Era of Cross-Platform Measurement

U.S. Fitness Trends Online

The Sharing Economy

Shopping goes mobile