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Today's Digital Consumer

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

At the inaugural Comscore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performanc...

The Future of TV: Audience Lift and Audience Shift

How do Political Ads add Up?

Famous Family Movies

A gathering of memorable movie & TV families.

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Push Play: Is your video strategy driving results or stuck on “Pause"?

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

How the Power of Habit Drives Mobile App Usage

Millennial habits

The 2015 U.S. Mobile App Report

Is the Future of TV Programmatic?

Media Planning with the Best of Both Worlds: TV & Digital

Cross Media

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...