More Insights

2015 U.S. Digital Future in Focus

Visa Checkout: The Right Choice for Online Retailers

The Dress: A Case Study of Flash Crowds and Invalid Traffic

On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy...

A Digital Update, By the Numbers

Mobile commerce growth 'on fire'

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video...

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content ow...

Moms' Online Mobile Behavior

Lights, Sirens, Action!

Memorable Mom in Movies & TV Everywhere

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...

Time spent online by the numbers

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

How Walmart & Target are winning mobile

ConAgra Foods Increases Advertising Performance & Effectiveness, Resulting...

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

The Value of a Digital Ad

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?