#RIPGRPs: Evolving the Metrics That Move Us Forward
Half of Millennial Netflix Viewers Stream Video on Mobile
Inside A Botnet: Athena and Ad Fraud
Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem
Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved...
It's a very merry mobile Christmas
GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in Do...
How Mobile is Transforming Holiday Shopping
Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic abo...
Viewability and In-Target: Key Learnings for Media Buyers and Sellers
Cyber Monday kicks off
Aamir Khan Bollywood and Beyond
Survival of the Fittest
Animating The Big Screen
Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform...
State of the U.S. Online Retail Economy in Q3 2014
A Security + Big Data Approach to Non-Human Traffic Removal
What will this holiday season bring for e-commerce?
As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...
2014 Online Auto Insurance Shopping Report