More Insights

The Evolution of Digital Advertising: From Direct Response to Branding

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rain...

State of the U.S. Online Retail Economy Q2 2013

In this presentation, Comscore Chairman & Co-Founder Gian Fulgoni and Comscore Vice President of Marketing & Insights Andrew Lipsman present their quarterly analysis of online retail trends.

What's The 'Open Rate' Of Your Social Content?

Get Mobile - Now!

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScor...

Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

8 in 10 Turkish Internet Users Visit Sports Sites

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertisi...

Oppenheimer Consumer Conference 2013

MMX Multi-Platform: The Next Generation of Digital Audience Measurement

Comscore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital...

New study finds that two-thirds of consumers who interacted with a Mobile R...

New study finds that the IAB's Mobile Rising Star ad formats are more likel...

New study finds nearly all consumers who interacted with IAB's Mobile Risin...

Asia Pacific Has Largest Daily Online Gaming Audience