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As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the pro...

Data Management Big Data

Owen examines what Big Data means to Comscore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight.