AI Intelligence Report
Global perspectives: Digital and CTV trends to watch in 2021
OTT Shows Key Strength in Impression-Based Targeting
The Triumphant Triumvirate of Cardinal Trio Pictures
Paul is joined by the Cardinal Trio Pictures team made up of John C. Hall, Chasen Parker, and Nick Scherma.
What will viewers watch on election night in battleground markets?
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
Tracking cross-platform viewership to ensure that advertising reaches its intended audience has become much more sophisticated as marketers, agencies, media outlets and measurement companies combine t...
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
Traversing the Film Industry with Booze Traveler’s Jack Maxwell
Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic
The Renaissance of Cross-Platform Local Advertising
Ushering in the Next Generation of TV
Facing Forward An Upfront Conversation on How Brands, Networks and Agencies...
Comscore and LiveRamp Partner For Reliable TV Information
How COVID19 is Shaping Media Consumption in New York, Philadelphia and Bost...