#RIPGRPs: Evolving the Metrics That Move Us Forward
2007 Holiday Shopping Season: Glass Half-Full or Half-Empty?
Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults
I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comS...