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Local TV Will Take National Spending

"Measuring Television in the Programmatic Age" – Comscore in the Journal of...

OTT Breaks Out of Its Netflix Shell

The increasing adoption of TV-connected digital streaming devices has clearly transformed the way audiences view content on their televisions today. For many, this transition to watching over-the-top...

Mobile Matures as the Cross-Platform Era Emerges

A New Model For Cross-Platform Measurement

2017 U.S. Cross-Platform Future in Focus

In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for...

Why Marketers Need to Know About Advanced Currencies

The State of Digital

Advanced TV Targeting Early In A Mega Trend

Legal Strategy Webinar

Variety Big Data Summit: Remarks by Gian Fulgoni

The New Digital Ecosystem: Navigating the Cross-Platform Reality

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffi...

Reaching New TV Show Viewers with Precision

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...