AI Intelligence Report
Cross-Platform: A Reality Check
Comscore at the NewFronts: UbiquiTV is the New Reality
The Multi-Platform World is Complex…How Do We Measure It?
In this presentation, Comscore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how Comscore’s MMX MP me...
How Multi-Screen Consumers Are Changing Media Dynamics
Surviving the Upfronts in a Cross-Media World
Next-Generation Strategies for Advertising to Millennials
This webinar includes ground-breaking research from Comscore, revealing the most effective strategies brands can undertake to reach Millennial consumers.
Channel 4 Has the Largest Share of Online Video Viewers That Are ABC1
Who Is Watching Video on Their Mobile
Men More Difficult to Persuade with Advertising than Women
What Would Don Draper Do In A Digital World
The Optimization of Digital Creative
The Lure of TV Advertising for Internet Businesses
Great Expectations: How Advertising for Original Scripted TV Programming Wo...
The Click and Affiliate Marketing
The Dawn of Hybrid Audience Measurement
My Two Cents on the Online Video Conundrum
Online is the New Primetime
Coming Soon: TV! As Seen on the Internet