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Political TV Ad Exposure Targeting

Un-Identifying the Future of Advertising

The 2023 Holiday Checklist

Comscore's programmatic targeting division, Proximic by Comscore, and leading ad tech platform Nexxen teamed up to help you discover the biggest advertising trends set to shape this year's peak shoppi...

Spooky Stats: Halloween Costume Shopping Trends

Monetization Opportunities for Publishers in the Face of Signal Loss

Navigating the Future of Ad Monetization with Proximic by Comscore

Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.

Programmatic Decoded: What is Advertising Addressability?

Programmatic Decoded: What is Contextual Targeting? How has it evolved and...

Unwrap the Holiday Segment Guide - Your Essential Ad Targeting Resource for...

Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...

Game On! How to Unlock the Potential of Fall Sports Viewership

How the Women's World Cup Scores Big

AI's Role in the Partnership of Data + Creativity

Fall Segment Guide 2023

Why you need a hybrid targeting strategy

Have the signal loss challenges of the future already arrived?

Your Guide to Summer Segment Activation

The Privacy Forward Conversation – How Consumer Demands are Shaping Online...