More Insights

Media Industry Shift to Impression-Based Evaluation

Bridging the Divide Between TV & Digital

Top 10 Burning Issues in Local Television

In this post, we outline the top ten burning issues in local television heading into 2020 and introduce our new blog series delving into each issue in-depth.

The Key to Successful Selling? Be Willing to Evolve

The power of Comscore's local TV data

Comscore at Syncbak's TechFronts

Syncbak recently invited Steve Walsh, EVP, Commercial, to its TechFronts event in New York. Steve shared his expertise on all things OTT and cross platform measurement with Synchbak’s Dean Mandel, VP...

Is TV dead? No… It's simply advanced

To What Do I Owe This Success? – Optimizing TV Ad Campaigns to Drive Automo...

“It’s like Thunder, Lightning, Severe Weather is Frightening:” How Harsh We...

Local TV Will Take National Spending

A Digital Update, By the Numbers

Mobile Path to Purchase

Trends Shaping Local Search in 2014

Trends Shaping Local Search in 2013

The Top 6 Trends Shaping Local Search in 2012 and Beyond

State of Local Business Search