AI Intelligence Report
AI has rewritten the rules of consumer interaction and brands must now adapt their strategies to meet customer needs in this new and evolving environment. Read more
Consumer Goods: Movers & Shakers in the Digital Landscape, 2025
2026 New Year's Guide
2025 State of Streaming
How Local Sports Fuel the Heartbeat of Fandom
2025 Luxury Segment Guide
2025 Sports Fanatics Guide
Comscore Movies
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines....
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Comscore TV Personification
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
Optimizing Outcomes Through Reaching Audiences Cross-Screen
Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Da...
Unlocking Potential at the Upfronts
New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...