- May 24, 2023

Local News Engages Audiences in Savannah, GA

Local TV Snapshot: May 8-14, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Savannah, GA
Hours of TV Viewed: 11.5 Million
TV Households: 290,374
National Rank: #89

Overview:

It was back to regularly scheduled programming this week, as residents of Savannah, GA earned the highest ratings of the week on local news telecasts.

On broadcast networks, WTOC (CBS) earned consistent ratings throughout the week. The network earned all five positions on our broadcast series ranking, topping the list with “WTOC The News at 6pm.” Thanks to these consistent ratings, it is no surprise that WTOC (CBS) also earned the number one spot on our network ranking, with an average live household rating of 3.2 for the week.

On cable networks, FOX News Channel’s “The Five” earned the highest average live household rating with a 2.6. FOX News Channel also earned the number on position on our cable network ranking for the market, with an average live household rating of 1.4 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating) 

Telecast Detail Telecast Performance
Rank Telecast Local Affiliate Day of Week Live HH Rating Average Audience (TVs)
1 WTOC The News at 6pm WTOC (CBS) M, T, W, R, F 6.1 17.6K
2 WTOC The News at Noon WTOC (CBS) M, T, W, R, F 5.8 16.9K
3 WTOC The News at 11pm Sunday WTOC (CBS) U 5.6 16.2K
4 WTOC The News at 11pm Saturday WTOC (CBS) S 5.3 15.3K
5 WTOC The News at Daybreak 6:30am WTOC (CBS) M, T, W, R, F 4.8 13.9K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Savannah, GA Market, Week of May 8-14, 2023. **Syndicated programming has been omitted

Top Five Cable Series (by Rating) 

Telecast Detail Telecast Performance
Rank Telecast Network: Day of Week Live HH Rating Average Audience (TVs)
1 The Five FOX News Channel M, T, W, R, F 2.6 7.7K
2 2023 NBA Playoffs ESPN M, R, F, S 2.5 7.2K
3 2023 NBA Playoffs TNT: Turner Network Television M, T, W 2.5 7.1K
4 Special Report with Bret Baier FOX News Channel M, T, W, R, F 2.2 6.5K
5 Jesse Watters Primetime FOX News Channel M, T, W, R, F 2.2 6.3K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Savannah, GA Market, Week of May 8-14, 2023.

Top Five Broadcast Networks (by Rating) 

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 WTOC (CBS) 3.2 9.2K
2 WSAV (NBC) 2.5 7.2K
3 WJCL (ABC) 1.6 4.7K
4 WTGS (FOX) 0.6 1.8K
5 ESAV (The CW) 0.3 767

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Savannah, GA Market, Week of May 8-14, 2023.

Top Five Cable Networks (by Rating) 

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 FNC (FOX News Channel) 1.4 4.1K
2 ESPN 0.7 2.0K
3 TNT (TNT: Turner Network Television) 0.6 1.8K
4 MSNBC 0.5 1.5K
5 CNN 0.5 1.4K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Savannah, GA Market, Week of May 8-14, 2023.

Network Persona Spotlight: WTOC (CBS)

Demographics: Consumer Habits:
Age: 50+ Engages in Canoeing and/or Kayaking
Residence: Single Family Home Fishing Enthusiast
Household Income: $0-75K Enjoys Walking for Exercise
Local Market Snapshot Savannah

Source: Comscore TV, Preliminary Data, May 8-14, 2023, US.

Top Three Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail Telecast Performance
Rank Network: Total Actions (FB, TW, IG) # of Posts
1 WJCL News 39.9K 591
2 WTOC-TV 19.2K 461
3 WTGS FOX28 Savannah 538 338

Source: Comscore Social, PowerRankings, May 8-14, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only