2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
Social Media Shines as Mobile Rises for Accommodation Content
Social media is playing a more pivotal role as digital content consumption on accommodation continues shifting to mobile
Shopping Features in Social Apps Driving the Evolution of Digital Commerce
Driving Brand Marketing ROI Across All Screens and Formats
March Madness Across Screens: 2024 Recap
March Madness once again took the country by storm this year, and while congratulations are in order for the UConn Huskies Men’s team, as well as the South Carolina Gamecocks women’s team – the story...
The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...
Growing Big Game Audiences in 2024
Fast Facts: Chinese New Year 2024 on social media
Scoring with Comscore: A Data Driven Approach for Winning Insights on Sport...