- April 3, 2023

Madness in March for Las Vegas, NV

Local TV Snapshot: March 20-26, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Las Vegas, NV
Hours of TV Viewed: 23.4 Million Hours
TV Households: 625.6K
National Rank: #42

Overview:

Las Vegas was feeling the college basketball fever this week, seeing a 1.3% increase in total viewing versus the prior week.

These exciting games lead to increased viewing throughout the nation and the city alike, particularly on KLAS (CBS) who earned all five positions on our top five telecasts of the week ranking. College basketball didn’t flourish only on broadcast networks though, as TBS earned the top five telecasts of the week on cable.

The success of these gameday telecasts on KLAS (CBS) could be seen on the network rankings as well, as the CBS affiliate earned our number one position amongst broadcast networks with an average live household rating of 3.4 for the week. On the cable network side, FOX News Channel took the number one spot with an average live household rating of 1.4. Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Telecasts (by Rating)

Telecast Detail

Telecast Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

CBS NCAA BSKTBL: MIAMI vs TEXAS

KLAS (CBS)

U

12.2

76,110

2

CBS NCAA BSKTBL: GONZAGA vs UCLA

KLAS (CBS)

R

12.0

75,088

3

CBS NCAA BSKTBL: CREIGHTON vs SAN DIEGO ST

KLAS (CBS)

U

11.1

69,428

4

60 Minutes

KLAS (CBS)

U

7.7

48,060

5

CBS NCAA BSKTBL: CREIGHTON vs SAN DIEGO ST

KLAS (CBS)

F

7.4

46,098

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Top Five Cable Telecasts (by Rating)

Telecast Detail

Telecast Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Regional Final: Connecticut Huskies vs Gonzaga Bulldogs

TBS

S

5.4

33.9K

2

Regional Final: Florida Atlantic Owls vs Kansas State Wildcats

TBS

S

4.7

29.5K

3

Regional Semifinal: Princeton Tigers vs Creighton Bluejays

TBS

F

3.5

22.0K

4

Regional Semifinal: San Diego State Aztecs vs Alabama Crimson Tide

TBS

F

3.3

20.8K

5

Regional Semifinal: Michigan State Spartans vs Kansas State Wildcats

TBS

R

3.1

19.7K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KLAS (CBS)

3.4

21.3K

2

KSNV (NBC)

3.3

20.1K

3

KVVU (FOX)

3.2

20.1K

4

KTNV (ABC)

2.0

12.4K

5

KLVX (PBS: Public Broadcasting Service)

0.6

3.8K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.4

8.7K

2

TBS (TBS: Turner Broadcasting System)

0.8

4.8K

3

MSNBC

0.6

3.9K

4

CNN

0.6

3.9K

5

ESPN

0.5

3.2K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Las Vegas, NV Market, Week of 3/20-26, 2023

Network Persona Spotlight: KXAN (NBC)

Demographics:

Interests & Consumer Habits:

Age: 55-64

Avid Golf Enthusiast

Household: Children Present in Home

Fitness & Exercise Junkie

HH Earnings: $0 - $75K

USA Traveler

Home: Multi-Family Home

Diet Conscious Shopper

Las Vegas

*Chart constructed using Comscore TV Demographics: Comscore Automotive>Ownership-Make

Source: Comscore TV, Preliminary Data, March 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

KLAS - 8 News Now

390.6K

107

2

FOX5 Las Vegas

265.1K

179

3

KTNV Channel 13 Action News

169.4K

89

4

KSNV News 3, Las Vegas

50.0K

99

5

KBLR - TELEMUNDO LAS VEGAS

6.2K

23

Source: Comscore Social, PowerRankings, 3/20-26, 2023, US.

*Disclaimer: All preliminary data should be used for directional purposes only

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