More Insights

The Rise of Streaming Services and the Role of 3rd Party Measurement

Relative Errors in Television Audience Measurement: The Future is Now

Is an Epic Monster Clash enough to get viewers up off the couch and out to...

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic,...

Respecting Privacy in Online Measurement: Comscore's Vision

What happens to ad targeting if user tracking goes away?

In-home Data Consumption Grew Largely Driven by COVID-19 Related Changes in...

One of the most notable COVID-19 related changes that we witnessed in 2020 was that of families spending more time at home. In March 2020, as COVID-19 cases spiked around the country, schools and offi...

So Long, 2020: A Comscore Year in Review

‘Big 3’ Holiday Days Exceed $22 Billion in Online Spending, Grow 25 Percent...

Online Retail Visits Up 22 Percent Year-Over-Year for Thanksgiving Week

As millions stay home, home furnishing sites see record spend and visitatio...

When it Comes to Brand Safety for CTV, are we Doomed to Repeat the Mistakes...

What will viewers watch on election night in battleground markets?

Fearmongering in CTV Advertising

Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic

How U.S. Auto Shoppers are Adapting in the Age of Covid

Comscore Reveals how the Pandemic has Changed Consumer Behavior

The Superhero and the 2020 Nissan Sentra

Leverage Comscore’s Next Gen Brand Safety and Suitability Protections Acros...