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Advertising Engagement: Giving Creative Credit Where Credit is Due

Tumblr Defies its Name as User Growth Accelerates

Searcher Demographics – We Are What We Search

As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. There are...

Internet Seismometer Off the Charts from Yesterday’s Quake

Comscore Introduces YouTube Partner Reporting in Video Metrix

Small Businesses Show Weak Improvement in Sales

Consistent with Comscore’s observations in e-commerce, the NFIB reported that the percent of owners citing poor sales as their top problem—the long-time primary complaint of firms—has faded a few poin...

Despite Reports of Decline, Health Websites Retain Popularity

AdXpose + Comscore: A Gamechanger for Online Advertising Measurement

Summer Travel Search: Are We There Yet?

Google+ Off to a Fast Start with 20 Million Visitors in 21 Days

A Look Back in Time... at the Most Visited Web Domains of 1996!

Could the Lack of an NFL Resolution 'Lock Out' Display Ad Revenue for NFL.c...

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

Staying Ahead of Invalid Traffic in Digital Audience Measurement

Social SEO – Facebook & Twitter Best Practices

10 Things You Might Not Have Known about Digital Traffic Worldwide

Comscore Campaign Essentials Measurement Capabilities