The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
In our recent webinar, Comscore’s Ayesha Neunie took us through the latest insights from across the globe.
Watch the webinar on-demand or download the presentation to keep up to speed with the top insights from the last quarter.
The webinar included a review of the digital landscape across Europe, and a deep dive into the online sports and travel industries, rounding up with a look at linear TV vs OTT.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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