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Free Shipping Gains in Importance in 2010 Holiday Season

A couple weeks ago, I discussed the overall significance of free shipping to holiday e-commerce purchasing, indicating that we expected it to once again play a major role in how consumers transacted o...

Who Will Rid Us of this Meddlesome Click?

As I write this blog post about the continued but inappropriate use of the click for evaluating the effectiveness of display ads, I’m reminded of Henry II’s famous quote when he obtusely referred to T...