AI Intelligence Report
Bryan Segal and Stephanie Parkinson present Comscore’s 2025 Digital Year in Review for Canada, covering key trends in digital consumer behavior, platform usage, and content consumption.
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This webinar presentation highlights that mobile‑only users in Canada have surpassed desktop‑only users for the first time, with 17.5% of users now mobile‑only compared to 17% desktop‑only. The discussion explores platform usage across categories such as news, entertainment, retail, and finance, with notable insights into AI integration in consumer behavior and evolving social media trends.
Key findings include the strong performance of Canadian weather and banking content relative to other markets, as well as the growing role of AI assistants in consumer journeys. The presentation concludes with a look ahead to 2026, emphasizing opportunities for publishers to monetize AI‑driven traffic and optimize for social platforms.
Comscore Branded Content™ analyzes the effect of brand integrations across all platforms, content types, and audiences to help quantify the results of branded content,...
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